{"id":2407,"date":"2019-08-05T10:00:00","date_gmt":"2019-08-05T02:00:00","guid":{"rendered":"https:\/\/opte.solutions\/?p=2407"},"modified":"2024-08-29T11:03:09","modified_gmt":"2024-08-29T04:03:09","slug":"why-your-small-business-really-needs-a-website","status":"publish","type":"post","link":"https:\/\/opte.io\/solutions\/why-your-small-business-really-needs-a-website\/","title":{"rendered":"6 Reasons Why Your Small Business Needs a Website"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<blockquote><p>Do I really need a website for my local Cambodian business? My audience is on Facebook.<\/p><\/blockquote>\n<p>We hear it all the time from local business owners and overseas clients.<\/p>\n<p>They tell us all they need for customers to find them is a Facebook page. Well, they\u2019re both right and wrong.<\/p>\n<p>Yes, it&#8217;s true that Facebook is a great way to connect with your audience, but it\u2019s not supposed to act as your entire digital solution. Facebook should simply be one of your marketing channels that helps drive traffic to your property, whether that be a website or a real world location.<\/p>\n<p>In this post, I&#8217;m going to look at <strong>six reasons why your small business should have its own website<\/strong>.<\/p>\n<h2>Why Do I Need a Website for My Small Business?<\/h2>\n<h3>1. A website is your primary informational &amp; marketing asset<\/h3>\n<p>Your website is your most important digital asset.<\/p>\n<p>Through it, you share your brand\u2019s story and mission. You publish need-to-know information. You list your contact details, your products or services, and just about anything else you\u2019d like potential customers to know about your business.<\/p>\n<p>All that information is readily available to anyone in the world, at any time. It\u2019s in one place and easy to find.<\/p>\n<p>Your website does more than just disseminate information, it\u2019s also a valuable marketing asset.<\/p>\n<p>Paired with smart online marketing tactics and tools, like email marketing with MailChimp or PPC advertising with Google Ads, your site becomes a powerful lead generation machine allowing you to reach more target customers and generate repeat business.<\/p>\n<h3>2. You\u2019ll show up in search results<\/h3>\n<p>People are surfing the web more than ever before, and the numbers will only continue to increase!<\/p>\n<p>Limiting your local business to Facebook, and maybe Instagram, isn\u2019t going to help you in the long run. Chances are, people are searching and can&#8217;t find you.<\/p>\n<p>There are 5.6 billion searches on Google every day and at this very moment someone in your area is looking for what you offer. Guess who\u2019s not getting their business.<\/p>\n<p>You!<\/p>\n<p>Perhaps for now, the Asian market prefers using Facebook and other social platforms, but that&#8217;s changing every day. Southeast Asian youth are increasingly turning to search engines to find results.<\/p>\n<p>Take a look at the Digital in 2018 in Southeast Asia slideshow by Hootsuite and We Are Social. Skip to slide 17 to go straight to Cambodia&#8217;s insights.<\/p>\n<div style=\"margin: 30px auto;\"><iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/86866386' width='1080' height='885' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/div>\n<p>If you don\u2019t have a website for your business, well, you\u2019ll be left behind.<\/p>\n<p>And, what about the tourists and expats who may be interested in what you have to offer? They\u2019re more familiar with using search engines for finding what they want online.<\/p>\n<p>Owning an optimized website with quality content guarantees that you\u2019ll show up in search results. By targeting your content for relevant search queries, people will be able to find you from around the world.<\/p>\n<p>Having a website helps you get found locally and internationally, allowing your business to reach a larger market and even build a global presence.<\/p>\n<h3>3. A website makes your business more trustworthy<\/h3>\n<p>How many times have you Googled a local business before frequenting the place? Most consumers will perform research online before making a purchase, even if it is just a local shop.<\/p>\n<p>People want to see that you\u2019re established online and a website is the best way to start.<\/p>\n<p>However, not just any website will do. There are several trust killers that you\u2019ll want to avoid:<\/p>\n<ul>\n<li>Outdated design<\/li>\n<li>Bad Grammar<\/li>\n<li>Vague Language<\/li>\n<li>Usability Issues<\/li>\n<li>Missing Contact Info<\/li>\n<\/ul>\n<p>Clearly defining your branding and design elements is necessary, SSL certificates show search engines and visitors that your site is trustworthy, and being able to demonstrate real social proof is a must.<\/p>\n<h3>4. A website is cost effective<\/h3>\n<p>Many small business owners believe that websites are just too expensive. They hear the initial price and their jaw drops.<\/p>\n<p>You have to accept that a website is simply another one of your business investments. You&#8217;ve already invested in things like property, supplies, and people. Why wouldn\u2019t you keep the most important online tool you could possibly have in mind?<\/p>\n<p>Let\u2019s say, you decide to work with a local <a href=\"\/solutions\/website-design-cambodia\/\">web design company<\/a> to build your website.<\/p>\n<p>They quote you $1000 for design plus $100 for hosting and support services every year.<\/p>\n<p>Your $1100 website will only end up costing you around $91 a month or $3 a day!<\/p>\n<p>For the following three to five years, you\u2019re only paying for hosting and support services, which equals out to around $8.30 a month or $0.30 a day!<\/p>\n<p>Now consider this. Your website is a digital employee who\u2019s busy selling your products and services around the clock, twenty-four hours a day, seven days a week. No holidays. No vacations.<\/p>\n<p>That doesn\u2019t sound like a huge investment to me.<\/p>\n<h3>5. You\u2019re in complete control of your website<\/h3>\n<p>You can\u2019t control most of what happens or is said online.<\/p>\n<p>You could consistently receive stellar reviews across your social channels, but have the competition or one angry customer create a storm of lies and misinformation.<\/p>\n<p>It\u2019s easy to go viral for all the wrong reasons.<\/p>\n<p>However, the one thing that you are in complete control of online is your website. You decide the narrative. You choose what it says about you and your business.<\/p>\n<p>Further, you can use your website\u2019s blog to share your thoughts and get your message directly in front of your audience.<\/p>\n<h3>6. People expect you to have one<\/h3>\n<p>This reason actually makes the whole list. If potential customers want to see a website, then you\u2019d better have one. On top of that, it better be mobile-friendly and responsive across devices.<\/p>\n<p>Today, people are spending more and more time online. We live in an age of immediate gratification, meaning when someone searches for your business, they want to know something or do something instantly.<\/p>\n<p>They\u2019re used to finding a professional business website for most companies that they come across and when they don\u2019t see yours, they\u2019ll skip right over you and on to the competition.<\/p>\n<p>There are a few key elements people expect to see in a website. They need to know:<\/p>\n<ul>\n<li>How You Are Unique<\/li>\n<li>What Exactly You Offer<\/li>\n<li>Your Contact Details<\/li>\n<li>Social Proof Or Trust<\/li>\n<\/ul>\n<h2>Every business needs a website<\/h2>\n<p>I&#8217;ve laid out six important reasons why every business needs a website. We usually recommend using the WordPress content management system (CMS) as it&#8217;s incredibly versatile and works for all types of business websites, large or small.<\/p>\n<p>We can create a simple one-pager for a small local company. Or, build up a massive informational website with hundreds of pages for a global organization. That all depends on your needs.<\/p>\n<p>Whether you\u2019re a small mom-and-pop shop, a growing local service provider, or a large corporate company, a website will help you generate leads, reach a larger audience, and share your message.<\/p>\n<p>Want to know more? Here&#8217;s how we <a href=\"\/solutions\/website-design-process\/\" title=\"Our Website Design Process Explained.\">setup and run website projects<\/a>.<\/p>\n<p>What are your thoughts on the matter? Agree or disagree? Why?<\/p>\n<p>Interested in working with us to get a website for your business? <a href=\"#footer\">Send us a message<\/a>.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsure of why you need a website for your small business? We break down 6 Reasons and how it&#8217;ll help you Generate Leads, reach a Larger Audience, and Share Your Message.<\/p>\n","protected":false},"author":614,"featured_media":2670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<blockquote>Do I really need a website for my local Cambodian business? My audience is on Facebook.<\/blockquote>\r\nWe hear it all the time from local business owners and overseas clients.\r\n\r\nThey tell us all they need for customers to find them is a Facebook page. Well, they\u2019re both right and wrong.\r\n\r\nYes, it's true that Facebook is a great way to connect with your audience, but it\u2019s not supposed to act as your entire digital solution. Facebook should simply be one of your marketing channels that helps drive traffic to your property, whether that be a website or a real world location.\r\n\r\nIn this post, I'm going to look at <strong>six reasons why your small business should have its own website<\/strong>.\r\n<h2>Why Do I Need a Website for My Small Business?<\/h2>\r\n<h3>1. A website is your primary informational &amp; marketing asset<\/h3>\r\nYour website is your most important digital asset.\r\n\r\nThrough it, you share your brand\u2019s story and mission. You publish need-to-know information. You list your contact details, your products or services, and just about anything else you\u2019d like potential customers to know about your business.\r\n\r\nAll that information is readily available to anyone in the world, at any time. It\u2019s in one place and easy to find.\r\n\r\nYour website does more than just disseminate information, it\u2019s also a valuable marketing asset.\r\n\r\nPaired with smart online marketing tactics and tools, like email marketing with MailChimp or PPC advertising with Google Ads, your site becomes a powerful lead generation machine allowing you to reach more target customers and generate repeat business.\r\n<h3>2. You\u2019ll show up in search results<\/h3>\r\nPeople are surfing the web more than ever before, and the numbers will only continue to increase!\r\n\r\nLimiting your local business to Facebook, and maybe Instagram, isn\u2019t going to help you in the long run. Chances are, people are searching and can't find you.\r\n\r\nThere are 5.6 billion searches on Google every day and at this very moment someone in your area is looking for what you offer. Guess who\u2019s not getting their business.\r\n\r\nYou!\r\n\r\nPerhaps for now, the Asian market prefers using Facebook and other social platforms, but that's changing every day. Southeast Asian youth are increasingly turning to search engines to find results.\r\n\r\nTake a look at the Digital in 2018 in Southeast Asia slideshow by Hootsuite and We Are Social. Skip to slide 17 to go straight to Cambodia's insights.\r\n<div style=\"margin: 30px auto\">[slideshare id=86866386&amp;h=550]<\/div>\r\nIf you don\u2019t have a website for your business, well, you\u2019ll be left behind.\r\n\r\nAnd, what about the tourists and expats who may be interested in what you have to offer? They\u2019re more familiar with using search engines for finding what they want online.\r\n\r\nOwning an optimized website with quality content guarantees that you\u2019ll show up in search results. By targeting your content for relevant search queries, people will be able to find you from around the world.\r\n\r\nHaving a website helps you get found locally and internationally, allowing your business to reach a larger market and even build a global presence.\r\n<h3>3. A website makes your business more trustworthy<\/h3>\r\nHow many times have you Googled a local business before frequenting the place? Most consumers will perform research online before making a purchase, even if it is just a local shop.\r\n\r\nPeople want to see that you\u2019re established online and a website is the best way to start.\r\n\r\nHowever, not just any website will do. There are several trust killers that you\u2019ll want to avoid:\r\n<ul>\r\n \t<li>Outdated design<\/li>\r\n \t<li>Bad Grammar<\/li>\r\n \t<li>Vague Language<\/li>\r\n \t<li>Usability Issues<\/li>\r\n \t<li>Missing Contact Info<\/li>\r\n<\/ul>\r\nClearly defining your branding and design elements is necessary, SSL certificates show search engines and visitors that your site is trustworthy, and being able to demonstrate real social proof is a must.\r\n<h3>4. A website is cost effective<\/h3>\r\nMany small business owners believe that websites are just too expensive. They hear the initial price and their jaw drops.\r\n\r\nYou have to accept that a website is simply another one of your business investments. You've already invested in things like property, supplies, and people. Why wouldn\u2019t you keep the most important online tool you could possibly have in mind?\r\n\r\nLet\u2019s say, you decide to work with a local <a href=\"\/website-design-cambodia\/\">web design company<\/a> to build your website.\r\n\r\nThey quote you $1000 for design plus $100 for hosting and support services every year.\r\n\r\nYour $1100 website will only end up costing you around $91 a month or $3 a day!\r\n\r\nFor the following three to five years, you\u2019re only paying for hosting and support services, which equals out to around $8.30 a month or $0.30 a day!\r\n\r\nNow consider this. Your website is a digital employee who\u2019s busy selling your products and services around the clock, twenty-four hours a day, seven days a week. No holidays. No vacations.\r\n\r\nThat doesn\u2019t sound like a huge investment to me.\r\n<h3>5. You\u2019re in complete control of your website<\/h3>\r\nYou can\u2019t control most of what happens or is said online.\r\n\r\nYou could consistently receive stellar reviews across your social channels, but have the competition or one angry customer create a storm of lies and misinformation.\r\n\r\nIt\u2019s easy to go viral for all the wrong reasons.\r\n\r\nHowever, the one thing that you are in complete control of online is your website. You decide the narrative. You choose what it says about you and your business.\r\n\r\nFurther, you can use your website\u2019s blog to share your thoughts and get your message directly in front of your audience.\r\n<h3>6. People expect you to have one<\/h3>\r\nThis reason actually makes the whole list. If potential customers want to see a website, then you\u2019d better have one. On top of that, it better be mobile-friendly and responsive across devices.\r\n\r\nToday, people are spending more and more time online. We live in an age of immediate gratification, meaning when someone searches for your business, they want to know something or do something instantly.\r\n\r\nThey\u2019re used to finding a professional business website for most companies that they come across and when they don\u2019t see yours, they\u2019ll skip right over you and on to the competition.\r\n\r\nThere are a few key elements people expect to see in a website. They need to know:\r\n<ul>\r\n \t<li>How You Are Unique<\/li>\r\n \t<li>What Exactly You Offer<\/li>\r\n \t<li>Your Contact Details<\/li>\r\n \t<li>Social Proof Or Trust<\/li>\r\n<\/ul>\r\n<h2>Every business needs a website<\/h2>\r\nI've laid out six important reasons why every business needs a website. We usually recommend using the WordPress content management system (CMS) as it's incredibly versatile and works for all types of business websites, large or small.\r\n\r\nWe can create a simple one-pager for a small local company. Or, build up a massive informational website with hundreds of pages for a global organization. That all depends on your needs.\r\n\r\nWhether you\u2019re a small mom-and-pop shop, a growing local service provider, or a large corporate company, a website will help you generate leads, reach a larger audience, and share your message.\r\n\r\nWant to know more? Here's how we <a href=\"\/website-design-process\/\" title=\"Our Website Design Process Explained.\">setup and run website projects<\/a>.\r\n\r\nWhat are your thoughts on the matter? Agree or disagree? Why?\r\n\r\nInterested in working with us to get a website for your business? <a href=\"#footer\">Send us a message<\/a>.","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-2407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Reasons Why Your Small Business Needs a Website | OPTe Solutions<\/title>\n<meta name=\"description\" content=\"Reasons why you need a website: Generate More Leads, Reach a Larger Audience, and Share Your Message. 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