{"id":2630,"date":"2019-07-22T15:10:08","date_gmt":"2019-07-22T07:10:08","guid":{"rendered":"https:\/\/opte.solutions\/?p=2630"},"modified":"2024-08-29T11:05:18","modified_gmt":"2024-08-29T04:05:18","slug":"google-ads-how-to-get-to-the-top-of-google","status":"publish","type":"post","link":"https:\/\/opte.io\/solutions\/google-ads-how-to-get-to-the-top-of-google\/","title":{"rendered":"How to Get to the Top of Google: Google Ads"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Do you ever click through to the second page of Google\u2019s search engine results?<\/p>\n

No. Not many people do.<\/p>\n

In fact, less than 6% of searchers<\/strong> make it to the second page and click on a result.<\/p>\n

That\u2019s why every client with a website project inevitably asks us,<\/p>\n

\u201cHow long until my website is number one in Google? Can you get it there?\u201d<\/p><\/blockquote>\n

A simple question has a simple answer, right?<\/p>\n

Not really.<\/p>\n

Getting your website on Google’s first page organically<\/strong>, let alone the number one spot, requires knowledge of how search engines work and the various techniques used to position a website for optimal rankings.<\/p>\n

You\u2019ll need a detailed on-page, off-page, and local SEO strategy.<\/p>\n

One meeting isn\u2019t enough to properly answer clients on this issue. We thought it would be a good idea to explain our approach here.<\/p>\n

Did you know that there are four different areas on a single search result page that you can rank number one for? Each requires its own unique method.<\/p>\n

    \n
  1. Google Ads<\/li>\n
  2. Google Local Map Pack<\/a><\/li>\n
  3. Organic Listings<\/li>\n
  4. Rich Snippets<\/li>\n<\/ol>\n

    \"The<\/p>\n

    Let\u2019s start with the fastest way to get to the top of Google: Google Ads<\/strong>, also commonly known as Pay-Per-Click Advertising (PPC).<\/p>\n

    What is Google Ads or Pay-Per-Click (PPC)<\/h2>\n

    Pay-Per-Click advertising, or PPC for short, is a type of online advertising in which advertisers pay a fee every time one of their ads is clicked. Search Engine Advertising with Google Ads, Bing Ads, and others is the most popular form of PPC campaigns today.<\/p>\n

    How do Google Ads PPC services work?<\/h3>\n

    \"Some<\/p>\n

    Advertisers bid for an ad placement on keywords that are relevant to their business. Every time an ad is clicked and brings a visitor to the website, the advertiser has to pay a fee.<\/p>\n

    It sounds quite easy but to maximize your return on ad spend<\/strong> (ROAS) and to achieve the best results you\u2019ll need to:<\/p>\n