We are passionate about
bringing great ideas to life.

OPTe Inc. is an American technology company focused on making web building limitless for everybody.

We believe people are capable of doing great things and fast developing technology constantly inspires them to do more. Our aim is to build a collaborative space with all the essential resources where people can easily create with endless possibilities.


We create modern platforms that enable anyone to:

  • Build customized websites to establish an online presence
  • Launch ecommerce stores to sell products and grow their business
  • Utilize AI tools to automate and optimize their marketing – including ads, websites, content creation, and more.
  • Seamlessly collaborate on projects. Designers, developers, and their teams can share ideas, review work, manage tasks, and communicate with clients, all in one place.

Our mission is to provide integrated AI-driven solutions built on robust platforms, such as WordPress and WooCommerce, to make web building and ecommerce limitless for everyone. We believe a unified WordPress platform is the key to unlocking this limitless potential, eliminating the need for self-hosted standalone sites. We handle the technical complexity behind the scenes so people can focus on bringing their ideas to life.


Our vision is to be the world’s most people-centric company, where professionals effortlessly connect with business owners to bring ideas to life through human creativity unleashed by technology.
We aim to build a global community that transforms how services are provided and consumed online, empowering meaningful connections to drive progress.

Company Values


First Who, Then What

Getting the right people on the bus is one of our fundamental priorities. We shape our culture to thrive far beyond any single leader by building an organization that can generate many great ideas over a long period of time.


Cultivate Leadership

We cultivate leadership through awareness and reflection, looking in the mirror for blame and out the window for praise. We build consensus by listening deeply to all perspectives and with the understanding that all points are valid. We believe in continuous improvement and always doing our best.



We build trust through open and honest communication, being impeccable with our word. We strive for clear communication and avoid making assumptions. We view transparency as an effective way in establishing an authentic culture and a company our customers can trust.


Embrace The “And”

We reject the “Tyranny of the OR” and embrace the “Genius of the AND.” We embrace both extremes across a number of dimensions at the same time—purpose AND profit, continuity AND change, freedom AND responsibility, discipline AND creativity, humility AND will, empirical analysis AND decisive action, etc.


Motivated By Impact

We consider the bigger picture knowing that our work goes beyond ourselves. We are service oriented and believe in giving first. We strive for an inclusive environment where everyone has the opportunity to make a difference on a local and global scale.


Think and Be Positive

We strive to approach things in a positive way with the understanding that everything is not always perfect. We believe our thoughts influence our outcome, therefore we are mindful on how we think and what we say.


Michael Love, CEO OPTe Inc.

Michael Love

Founder, Chief Executive Officer

OPTe - email me OPTe - connect on LinkedIn

Michael is an agile style leader who is knowledgeable in all aspects of business administration and information technology. He believes in autonomous work-ethic and building a First Who, Then What oriented company. He is passionate about building great companies and bringing innovative ideas to life.

Mike Coombe

Mike Coombe

Co-Founder, Chief Product Officer

OPTe - email me OPTe - connect on LinkedIn

Mike is motivated by his passion for AI and his visionary insight towards product development. His seven-year journey in digital marketing and advertising has honed his skills, making him an influential figure in the industry. He is ever on the hunt for innovative technological solutions that can aid flourishing businesses.
Donald Guiney

Don Guiney

Independent Non-Executive Director

OPTe - email me OPTe - connect on LinkedIn

Don has over 30 year experience in private legal practice specializing in international capital market transactions. His role as a independent board member is advising on and overseeing: incorporation of OPTe and its subsidiaries, potential equity investor transactions, appropriate legal & tax structures, corporate governance, and strategies.

Combining international specialists,
certified qualifications,
and inspiring minds.

We’re spread out all over the world as a distributed company. We are curious, driven, autonomous, friendly, collaborative, and want to work with people who are the same.