We have suggested the sections you will need. Under each section heading you will find a short summary of what information you should provide, which will help you to get started. Some sections include suggested policy content, others will have to be completed with information from your theme and plugins.
Who we are
In this section you should note your site URL, as well as the name of the company, organization, or individual behind it, and some accurate contact information.
The amount of information you may be required to show will vary depending on your local or national business regulations. You may, for example, be required to display a physical address, a registered address, or your company registration number.
Suggested text: Our website address is:
What personal data we collect and why we collect it
In this section you should note what personal data you collect from users and site visitors. This may include personal data, such as name, email address, personal account preferences; transactional data, such as purchase information; and technical data, such as information about cookies.
You should also note any collection and retention of sensitive personal data, such as data concerning health.
In addition to listing what personal data you collect, you need to note why you collect it. These explanations must note either the legal basis for your data collection and retention or the active consent the user has given.
Personal data is not just created by a user’s interactions with your site. Personal data is also generated from technical processes such as contact forms, comments, cookies, analytics, and third party embeds.
By default WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users. However some of your plugins may collect personal data. You should add the relevant information below.
In this subsection you should note what information is captured through comments. We have noted the data which WordPress collects by default.
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
In this subsection you should note what information may be disclosed by users who can upload media files. All uploaded files are usually publicly accessible.
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
By default, WordPress does not include a contact form. If you use a contact form plugin, use this subsection to note what personal data is captured when someone submits a contact form, and how long you keep it. For example, you may note that you keep contact form submissions for a certain period for customer service purposes, but you do not use the information submitted through them for marketing purposes.
We keep this information for customer service purposes, and delete it after 30 days. We do not use the information for marketing purposes.
In this subsection you should list the cookies your web site uses, including those set by your plugins, social media, and analytics. We have provided the cookies which WordPress installs by default.
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Types of Cookies
The table below explains the types of cookies we use on our websites, and why we use them.
Use this Cookie Checker website to see what cookies are added to your site vistors.
|wfwaf-authcookie-(hash)||This cookie is used by the Wordfence firewall to perform a capability check of the current user before WordPress has been loaded. This is only set for users that are able to log into WordPress.|
EXAMPLES OF COOKIES ADDED BY PLUGINS AND THEMES
Jetpack is activated by default for all OPTe sites. Your cookies will vary based on the features enabled. See Complete List
|tk_ai||Stores a randomly-generated anonymous ID. This is only used within the admin area and is used for general analytics tracking.|
|utma / utmb / utmc / utmt / utmz / ga / gat / gid||Gathers information that helps us understand how visitors interact with our websites, which allow use to create a better experience for our visitors. Our users may also implement Google Analytics cs on their own websites. (Google Analytics)|
|et_pb_ab||Used for ‘AB testing’ of content. (Elegant Themes Divi)|
Elegant Themes – Divi
|et_pb_ab||Used for ‘AB testing’ of content.|
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
By default WordPress does not collect any analytics data. However, many web hosting accounts collect some anonymous analytics data. You may also have installed a WordPress plugin that provides analytics services. In that case, add information from that plugin here.
Analytics Plugins in OPTe's Library
Google Analytics for WordPress by MonsterInsights – Pro version with MonsterInsights’ EU Compliance Addon
Who we share your data with
In this section you should name and list all third party providers with whom you share site data, including partners, cloud-based services, payment processors, and third party service providers, and note what data you share with them and why. Link to their own privacy policies if possible.
By default WordPress does not share any personal data with anyone.
(If your site is connected to CloudFlare) We connect our website to CloudFlare and they collect information about visitors to our website in a few different ways, which typically includes items such as IP addresses, security fingerprints, DNS log data, and website performance data derived from browser activity.
See CloudFlare’s Privacy and Security Policy for more information.
Third party service providers:
(If your site is hosted by OPTe) We host our website on OPTe Network and they collect information about visitors to our website in a few different ways. They collect certain information that our visitors provide to our site, they collect some information automatically, and they collect any information that we provide to them about our visitors.
For example when a visitor leaves a comment on our Site, they collect that comment automatically, and other information that the visitor provides along with the comment, such as the visitor’s name and email address.
How long we retain your data
In this section you should explain how long you retain personal data collected or processed by the web site. While it is your responsibility to come up with the schedule of how long you keep each dataset for and why you keep it, that information does need to be listed here. For example, you may want to say that you keep contact form entries for six months, analytics records for a year, and customer purchase records for ten years.
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
In this section you should explain what rights your users have over their data and how they can invoke those rights.
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
In this section you should list all transfers of your site data outside the European Union and describe the means by which that data is safeguarded to European data protection standards. This could include your web hosting, cloud storage, or other third party services.
European data protection law requires data about European residents which is transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe. So in addition to listing where data goes, you should describe how you ensure that these standards are met either by yourself or by your third party providers, whether that is through an agreement such as Privacy Shield, model clauses in your contracts, or binding corporate rules.
Suggested text: Visitor comments may be checked through an automated spam detection service.
INCLUDE IF YOUR SITE IS HOSTED ON OPTE
Website Hosting: Our data is transferred across the world automatically by our data processor OPTe Network in order to host our website. Safe Guarded by OPTe
Content Delivery Network: Our data is transferred across the world automatically by our data processor CloudFlare in order to increase performance and security for our website. Safe Guarded by CloudFlare
EXAMPLES OF THIRD PARTY SERVICES YOU MIGHT BE USING ON OPTe
Akismet Commenter Information: We send information about visitors who comment on Sites to the Akismet anti-spam service. The information we collect typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address…oh, and the comment itself, of course). Safe Guarded by Automattic
Your contact information
In this section you should provide a contact method for privacy-specific concerns. If you are required to have a Data Protection Officer, list their name and full contact details here as well.
How we protect your data
In this section you should explain what measures you have taken to protect your users’ data. This could include technical measures such as encryption; security measures such as two factor authentication; and measures such as staff training in data protection. If you have carried out a Privacy Impact Assessment, you can mention it here too.
Staff Training: We train our staff in the importance of data protection and provide actions steps to take in case of a data breach.
SITES HOSTED ON OPTe
Transmissions: We use Secure Socket Layer protocol (SSL) for data transmission provided by OPTe and CloudFlare.
2 FACTOR AUTHENTICATION VIA JETPACK (WordPress.com)
User Access: Our user accounts that have access to your data use 2 factor authentication in order to safeguard against unauthorized access to our website.
What data breach procedures we have in place
In this section you should explain what procedures you have in place to deal with data breaches, either potential or real, such as internal reporting systems, contact mechanisms, or bug bounties.
Suggested text: In the unlikely event that your personal data is breached by an unauthorized party, we will inform you with 48 hours of that breach and what information about you was exposed.
What third parties we receive data from
What automated decision making and/or profiling we do with user data
If your web site provides a service which includes automated decision making – for example, allowing customers to apply for credit, or aggregating their data into an advertising profile – you must note that this is taking place, and include information about how that information is used, what decisions are made with that aggregated data, and what rights users have over decisions made without human intervention.
Industry regulatory disclosure requirements
If you are a member of a regulated industry, or if you are subject to additional privacy laws, you may be required to disclose that information here.